HT&E Marketing, LLC is a full service Integrated Marketing Communications agency that specializes in designing communications programs that ensure all contacts received by a customer or prospect are personally relevant and consistent over time.

The evolution of mobile, wireless, on-demand technology has forever changed how companies must market to, and communicate with, consumers. The old model of “Pushing” advertisements, direct mail, email -- even websites -- out to consumers is dead.

The new model is a “Pull” model. Today’s consumer demands service when, where and how THEY want it . . . THEY control the marketplace.

But companies have been slow to adapt to this changing environment. With a very short window of opportunity – the average time spent on a site from a Google search can be less than one minute - consumers are still constantly presented with irrelevant marketing communications

HT&E Marketing focuses on helping companies position and realign their communications programs so that they are personally relevant to each of the customer segments they serve.
We use a unique methodology that concentrates on understanding customers’ motivations and needs, and then designing communications programs tailored around: who they are what they purchase the sources of expertise & advice they seek out the media channels they prefer interactions with other target audience members activity level within the target audience

This suite of proven analytic and tactical techniques identifies and helps to understand the dynamics of the customer segments a business serves. The focus is on the customer and what he/she thinks and how they behave through the entire experience of engaging with a product or service . This focus is then refined to assess the back-and-forth “dialogue” at all the critical touch points.

The majority of companies can quickly improve their marketing results by realigning how and what they communicate to customers during these critical intersections by taking into account the customer’s individual needs and wants and the triggers that drive them to act.